I recently watched an interesting video with tips on how to improve your website conversion rate. There were a lot of great tips given out in a short amount of time but the one that caught my attention and that I seem to remember the most… 14 is the new 12!
When setting up a WordPress site for my clients, I go in and play with the font size and style. Many templates seem to have a fonts that are too small and crowded for my eyes. There are some I have come across that are downright minuscule!
The font size and style on your site has to be easy to read.
How many times have you come across a site where the pages looked and felt crowded? You may not have realized it but the font size was probably too small, the space between each line of text was too tight and the font style itself did not lend itself to easy scanning. These are all important points to remember - make it easy on the eye for your visitors, help them scan your content quickly, get the highlights, and see if you are a match for what they are looking for.
Yes! Content is king but they need to stay long enough to read it!
In this interview Chris Brogan of ChrisBrogan.com interviews Derek Halpern of SocialTriggers.com about one of Chris’s websites. Here they cover quick tips on improving the website KitchenTableCompanies.com in order to improve how it converts visitors into subscribers and customers. You might find some tips that help you look at your website differently. It did for me! Even a couple small tweaks can make a huge improvement.
The video is just under 10 minutes and well worth the time. I’ll be listening to it again for sure!