How to choose a WordPress Theme

Choosing  a theme for your site is hard, at least it is for me. I get caught up in looking at alllllll the options and the possibilities. If you were sitting next to me you probably would hear a lot of, “Oh that looks cool”, “Oh yeah those colors work”, “Oh neat feature, how could I use that?” and on and on….

Like most I have waded through my share of the free themes on WordPress.org looking for just the perfect theme. In time I learned a few things…

1) I really like working with WordPress and that in order to do the things I wanted to I was going to need to get some training. Which I did and became even more hooked!

2) Many of the free themes were incredibly frustrating to adapt to what I needed and had little to no support… usually no.

3) The code many times was sloppy and not well organized – making a simple change to even the font size could be a messy business.

It didn’t take me long to get the clue that the Premium Themes were with the moolah. I could find a layout I liked and could use and adapt it with my colors, logos, styles etc. It was a dream! At that point I could concentrate on setting up and customizing the code and not spend half my time wading through code that would make little to no sense.

That is when I discovered Brian Gardner and some of his earlier Free themes – on the recommendation of one of my blog training courses.  This opened up a whole new world. That soon led me to purchasing a Premium Theme package from Brian Gardner’s Studio Press. Then I was sold! Since then, I have looked back and refer to them often. In working with my clients I have also used iThemes with great results, features and support.

This is definitely a case of you get what you pay for.

So what should you look for in a WordPress Theme?

1) As with any theme – layout is important.

2) What page options do you have? Full, 1 Column, 2 Column, Blog etc.

3) Reputation of the designer – do an Internet search on the designer’s name or the business name, you will get a clue fairly quick on their reputation.

4) Is their an active support system. Do they have a help desk? Do they have forums – active forums? This will also give you a good idea on the responsiveness of their support and a chance to find answers to your questions… usually with solutions or new ideas.

5) Most importantly…. do you like the designs offered?

There are TONS of premium themes out there, which is good, a lot of options for you. Just make sure to take the time to research the options first and feel free to ask!

WordPress Wednesday: Adding an image to a post or page

Adding an image to your blog post or page is actually quite easy.

By using the dialog box in the editor you can select a file from your computer or use the URL where the image is stored. Once the image has been added you can also edit the image:

  • Add a link to make the image clickable
  • Change the size
  • Add a border
  • Add extra spacing around the image so there is padding between the text and the image

Now you can dress up your blog posts and pages with an image… a picture is worth a thousand words!

WordPress Wednesday: TweetMeme Button & Installing Plugins

Oops… I realized after the video was made I highlighted the wrong plugin, got the name right thought! Here is the website of the plugin I have started using:

http://tweetmeme.com/about/retweet_button

A super simple way to start a conversation with your readers, plus you can also retweet your own post and share.

WordPress, Blogger or Typepad? Oh My!

Why a blog?

A blog is one of the perfect places to start your social media marketing campaign. In fact I have heard it suggested more than once that it is the cornerstone.

A blog allows you the opportunity to produce fresh content which the search engines love and your followers will enjoy.

So now you know a little about the why, lets take a look at the what.

What is the best blogging platform for me?

The big names you have probably heard before, WordPress, Blogger and Typepad. But what is the difference?

Hosted Blog – Blogger.com, Typepad.com & WordPress.com
A hosted blog is where your blog, your content, is stored on their servers.

Self Hosted Blog – WordPress.org
A self-hosted blog means that it is installed and hosted on your server.

Which one do I choose?

There is a lot of talk about which one is best and there can be heated discussions regarding the pros and cons. When asked I will always say that a self-hosted blog is the way to go. However, the truth of the matter is, that it is a personal decision, features that might be very important to me, may not be as important for you. I do think that you need to do your research and see what others say and what the advantages are of each option. I have listed a few points below to get you started.

Some Pros of a hosted blog

  1. You can literally be up in running in minutes
  2. Very easy to use for the complete beginner
  3. No need to sign up for a web hosting service – WordPress.com & Blogger.com are free – Typepad does have a low monthly charge.

Some Cons of a hosted Blog

  1. There is always a danger of your blog being deleted or access blocked by the hosting service (I have heard horror stories!)
  2. The web address to your blog will always advertise their service, it will always read: mydomain.blogspot.com or mydomain.wordpress.com etc.
  3. On some there are links at the top that will take you to the next blog that the service hosts. You have no control over what pops up next. Their content could be family friendly or not, it could mirror your opinion or have the exact opposite.

Some Pros of a self-hosted blog

  1. Your domain will not advertise someone else’s service
  2. Full customization, it can look exactly like your site (This site is a perfect example – I have used the WordPress.org blogging platform as my site – full integration between website and blog)
  3. An incredible array of plugins to choose from. Plugins will extend the capability of what your blog can do.

Some Cons of a self-hosted blog

  1. Not necessarily a d-i-y project, it certainly can be, but it will require time, research and trial and error
  2. It does take longer to set up and customize
  3. You will need to pay for web hosting

What it all boils down to is what you are looking for in a blog. Take some time and write out the purpose of your blog, where does it fit in your marketing campaign. Make a list of the different features your blog should have.

I have seen amazing examples of highly successful blogs on both hosted and self-hosted sites as well as terrible ones.

Personally I believe that in the end, the time and effort you put into a self hosted blog is worth it.

  • You control the hosting
  • You control the customization
  • You control what and who you are advertising

What platform do you use right now? What other pros and cons can you think of?