There has been a lot of talk these days about re-inventing your business. It is 2010, the “new economy” and all that. And yes there is a lot of truth in the thought that the economic climate we are in creates a need to streamline, get more focused, watch our dollars and cents etc.
But guess what? We are entrepreneurs!
We have tons of new ideas, projects to take on, something new to learn – entrepreneur is synonymous with change and it is time to embrace it, learn from it and grow from it. We are always re-inventing, streamlining and moving forward to something new.
Now for me personally (and for many of the entrepreneurs I know…), the truth is I get bored! Just ask my Mom, I have been that way since I was a kid and I doubt it is going to change any time soon. As an adult and as a business owner, I am learning to accept that this is just the way it is, so why not take advantage of it and work from that strength?
Recently I have been doing a lot of reading on ADD/ADHD and specifically adults with ADD/ADHD, who are entrepreneurs. Several members of my immediate family were recently diagnosed and it got me curious. We compared notes and I had several “aha!” moments explaining a few things about me… especially the getting bored easily and never able to have just one project going at one time because, you guessed it, I get bored with just one!
In the past couple of months I have been working with my doc on this and doing even more reading on managing my time, my thoughts, project lists, ideas and did I say my time? The more I read about it the more I am convinced that while it is something to address and manage it is also a gift.
- My list of ideas that “need” to be tackled is never ending
- It is a great asset when brainstorming with clients for new ideas on marketing, web design, product development
- There is a never ending list of new things to learn, new skills to develop
So back to the Re-inventing Your Business idea…
As an entrepreneur it is important to keep up with the trends in your industry, what your clients are wanting, discovering new ideas, developing new skills and most importantly keeping you interested! If you are not maintaining a high level of passion in your business it is time to step back and take a look at what is happening.
Do you need to tweak your product line or your list of services? Do you need to try a new avenue of marketing to reach an entirely new group of people? Do you need to get involved in a group that supports you, energizes you and gets you and keep the creative juices flowing?
For me that group has been the Free Agent Academy and my business coach Justin Lukasavige (also professor at FAA). An incredible group of people who willingly share their knowledge, offer feedback and also let you when you are not stepping up to the plate. Right now we are working on branding and business planning. It is exactly what I need right now.
I resisted at first because planning is not my favorite thing in the world, but I’m finding it to be an incredible challenge and an opportunity to examine my business with a fresh set of eyes and a whole new list of ideas. Especially through the lens of my strengths and weaknesses, it is helping me be more me in my business.
These ideas will be coming out over the next couple of months and I am getting excited about the possibilities and opportunities on the horizon.
- New services
- New packages
- New ways of doing business
This should be enough to keep me from getting bored in the near future, hopefully…
How have you re-invented your business? Small changes or major overhauls?
