What is a double optin and do I need one?
To double optin or not to double optin, that is the question. The trouble is… there are great points to both sides of the argument.
The Pros:
- Extra layer of protection against spam reports, you can show they went through the double optin process
- Keeps your list clean and removes bad email addresses
- Creates a more targeted and interested list to market to
The Cons (and it is a biggie):
- It will slow your list building rate, not every one will want to go through the extra step of the double optin
With that said, I still highly recommend that you use the double optin process to reduce spam reports and creat a higher quality, more target list.
Most of the list services out there, make this a simple process to set up, make sure you find out their double optin vs single optin options before signing up. Know this ahead of time will help you decide which service would work best for you.
I’ll post soon, steps to improve your double optin rates and steps that need to be taken to let your subscribers how it all works.
